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Tag Archives: Susan Toy
#Authors #Marketing Yourself and Your Work (Final) Part FIVE
Part Five of the Authors Marketing Yourselves by Susan Toy featured by Chris The Story Reading Ape.
The following is an extract from a talk delivered at the Calgary Public Library in Feb. 2011.
Part 5
Another area of promotion you should consider developing – and only do this if you are comfortable with it – is speaking engagements. Speaking engagements are something your publisher will not arrange for you, unless they are approached directly by a group inviting you to speak. Make sure you are either allowed to sell books or that a bookseller has been asked to look after sales wherever you appear.
Here’s another important statistic I gleaned from reading Get Known Before the Book Deal: Authors who speak at events sell three times as many books. (This book is listed in the bibliography at the end of this post.)
You can give a straight reading from your book, but my preference is to hear an author talk about how…
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#Authors #Marketing Yourself and Your Work Part FOUR
Part Four of the Authors Marketing Yourself Series by Susan Toy featured by Chris The Story Reading Ape.
The following is an extract from a talk delivered at the Calgary Public Library in Feb. 2011.
Part 4
Okay, now you’ve completed the further editing, the proofs have been approved, and it’s just a matter of waiting for the printer to produce and ship your book. So, what’s been happening at the publishing house all this time? The main thing they’ve been up to is preparing for, and holding, sales conferences for their sales reps. A catalogue page for your book should have been completed and posted online. Be sure to link to this page on your own blogsite, and direct anyone to it who asks about your book. The reps have been told about you, and they have discussed how they can best sell your book to booksellers, libraries, wholesalers and specialty markets. Some of them may have even read the manuscript. If at all…
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#Authors #Marketing Yourself and Your Work Part THREE
Part Three of the Author Marketing Yourselff series by Susan Toy featured by Chris The Story Reading Ape.
The following is an extract from a talk delivered at the Calgary Public Library in Feb. 2011.
Part 3
Once the contract is signed, and while the manuscript is being worked on by the editor, is the best time for you to ramp up your web presence. While you wait for the edited copy to be returned to you – and this could take several months – is when you should work on further developing your blog and Facebook presence. This may be a good time, as well, if you haven’t done so already, to create a website (and your publisher may help you with this as they will want you to link to their site), and prepare yourself for the time in the very near future when you can actually call yourself “a published author.”
It’s not too early to announce that you have signed a…
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#Authors #Marketing Yourself and Your Work Part TWO
Part Two of the #Author #Marketing Yourself and Your Work by Susan Toy featured by Chris The Story Reading Ape.
The following is an extract from a talk delivered at the Calgary Public Library in Feb. 2011.
Part 2
The best time to begin building your readership is while you’re still writing the manuscript. The very first thing you need to do is create a web presence of some kind or another. This can be as simple as building a blogsite (always free) and writing posts for it on a regular basis. Encourage your friends to subscribe to this, and ask them to ask their friends to do the same. Then write something meaningful, as often as you can, even if it’s only once a week. You should never have to ask, “But what should I write?” You’re a writer; you’ll think of something! Write regularly, keep it positive and upbeat, and post, or repost, articles that will create a discussion in your comments. When people comment…
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#Authors #Marketing Yourself and Your Work Part ONE
An excellent five part series from Susan Toy featured on Chris The Story Reading Ape’s blog.
This series will be reblogged here for the next five days. Thanks for visiting!
The following is an extract from a talk delivered at the Calgary Public Library in Feb. 2011.
Part 1
Before I begin, please watch this video:
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I’ve named these two characters Wannabe Author (WA) and Real Author(RA).
How many of you have ever said any of the things Wannabe Author says in this video? Come on, be honest. Okay, then, how many of you have heard other writers say any of these things? And, like Real Author, haven’t you just wanted to put them and everyone else out of their misery by ignoring whatever they say? Obviously, Wannabe Author is the least promotable kind of author. First of all, Wannabe is never likely to be published, so will be of little worry to the publishing industry anyway. WA is not listening to an experienced author, knows nothing about the publishing business, and thinks the path to…
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The Linden Chronicles 