Amazon 800 lb Gorilla

I found this article about Amazon Kindle Unlimited very interesting.  It confirms what I have heard from other authors about the backlash to the author insofar as book sales.  Evidently, Kindle Unlimited is offered up by Amazon as a loss leader to draw in other sales.  However, the author is the one taking the loss, not Amazon. What are your thoughts on this new platform and what have you seen in your own sales numbers?

Authors write off Amazon subscription model | Nation & World | The Seattle Times.