. . No author wants (and needs) to spend hours and hours every day to promote their books via social media. There are lots of small and (often) quick
Part Two of the #Author #Marketing Yourself and Your Work by Susan Toy featured by Chris The Story Reading Ape.
The following is an extract from a talk delivered at the Calgary Public Library in Feb. 2011.
The best time to begin building your readership is while you’re still writing the manuscript. The very first thing you need to do is create a web presence of some kind or another. This can be as simple as building a blogsite (always free) and writing posts for it on a regular basis. Encourage your friends to subscribe to this, and ask them to ask their friends to do the same. Then write something meaningful, as often as you can, even if it’s only once a week. You should never have to ask, “But what should I write?” You’re a writer; you’ll think of something! Write regularly, keep it positive and upbeat, and post, or repost, articles that will create a discussion in your comments. When people comment…
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I found this article about Amazon Kindle Unlimited very interesting. It confirms what I have heard from other authors about the backlash to the author insofar as book sales. Evidently, Kindle Unlimited is offered up by Amazon as a loss leader to draw in other sales. However, the author is the one taking the loss, not Amazon. What are your thoughts on this new platform and what have you seen in your own sales numbers?
Excellent advice to promote your books from Chris McMullen
BOOK BUZZ TIPS
A successful book launch can really make a difference:
- Early sales help a book start out with a good sales rank.
- This gives the book better visibility, especially if the book lands on any of the bestseller lists (even in a subcategory).
- The customers-also-bought list also builds faster.
- If sales taper off, those early sales prevent the rank from sliding as quickly.
- Early sales improve the chances for early reviews.
In this article, I will present a variety of ideas to assist with book promotion before, during, and shortly after the book launch.
To help illustrate some of my points, I will feature strategies used by fantasy author Charles E. Yallowitz, who is presently promoting his own book launch for Curse of the Dark Wind, the sixth book in his Legends of Windemere series.
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