Tag Archives: chris mcmullen

Advertise Your Book on Amazon—New Opportunity

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Excellent post from Chris McMullen about the opportunity to advertise on Amazon through KDP Amazon Marketing Services

chrismcmullen

Background image from ShutterStock. Background image from ShutterStock.

ADVERTISE ON AMAZON

There is a new opportunity available to advertise your book on Amazon.

https://kdp.amazon.com/help?topicId=A2DJUTY13KIH2C

How would you like to advertise your book directly on Amazon.com?

That would be cool, huh?

What if you could do this on a modest budget?

Even better!

Well, now you can:

  • minimum campaign budget is $100
  • minimum bid is 2 cents
  • pay per click

But there’s a catch:

It’s only open to KDP Select authors.

I think it’s a nice benefit for enrolling in KDP Select, on top of current benefits like Kindle Unlimited.

So if you bid 2 cents, a campaign budget of $100 can net you 5000 clicks.

Higher bids are more likely to result in advertisements being shown and result in clicks. But then you get fewer clicks for your money, also.

I like that the charge is per click. You’re not charged when people see…

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KINDLE UNLIMITED

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Great article from Chris McMullen about the new Kindle Unlimited Program at Amazon. Thanks for your thorough review, Chris!

chrismcmullen

Kindle Image Background image from ShutterStock

KINDLE UNLIMITED

Toward the end of July, 2014, Amazon introduced a new subscription service called Kindle Unlimited, which allows customers to read unlimited books for $9.99 (US price) per month.

  • This includes 100,000 traditionally published books in addition to 600,000 KDP Select books.
  • Most of the traditionally published books are from smaller publishers, but include some popular books such as Harry Potter.
  • Customers can borrow up to 10 different books at a time (whereas Amazon Prime allows just one borrow per month).
  • Kindle Unlimited only pays a royalty when a customer reaches 10% of the book’s length.
  • All Kindle Unlimited downloads affect sales rank, regardless of whether or not the customer reaches the 10% mark.
  • Royalties for Kindle Unlimited borrows have been as low as $1.30, down considerably from around $2 prior to Kindle Unlimited.
  • Many books receive numerous Kindle Unlimited borrows, while borrows were…

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Build Buzz ! Cover Reveal ! Book Launch

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Excellent advice to promote your books from Chris McMullen

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Curse of the Dark Wind by Charles E. Yallowitz

BOOK BUZZ TIPS

A successful book launch can really make a difference:

  • Early sales help a book start out with a good sales rank.
  • This gives the book better visibility, especially if the book lands on any of the bestseller lists (even in a subcategory).
  • The customers-also-bought list also builds faster.
  • If sales taper off, those early sales prevent the rank from sliding as quickly.
  • Early sales improve the chances for early reviews.

In this article, I will present a variety of ideas to assist with book promotion before, during, and shortly after the book launch.

To help illustrate some of my points, I will feature strategies used by fantasy author Charles E. Yallowitz, who is presently promoting his own book launch for Curse of the Dark Wind, the sixth book in his Legends of Windemere series.

BUZZ…

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Authors: Have Your Manuscript Ready for a… Surprise?

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Great Information from Chris McMullen!

chrismcmullen

Cover Problems Pic

AMAZON PUBLISHING

It appears that Amazon is launching a new publishing program. Look for an announcement to come in the next couple of weeks.

The reason for this article is just to give a heads-up. If you happen to have a novel in the works and this program may be of interest to you, you have a chance to get your manuscript and packaging in gear.

The terms may not (but may) interest bestselling published authors or thriving self-published authors, but may attract midlist published authors and many self-published authors.

Evidently, the program will include Amazon-featured marketing. This is likely to draw huge interest, assuming that it means more than the usual customers-also-bought lists and such. For example, if it includes featured placement or small ads, that could make an incredible difference. Amazon will have a vested interest in these books, so there is compelling reason for Amazon to include…

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