Advertise Your Book on Amazon—New Opportunity

Excellent post from Chris McMullen about the opportunity to advertise on Amazon through KDP Amazon Marketing Services

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ADVERTISE ON AMAZON

There is a new opportunity available to advertise your book on Amazon.

https://kdp.amazon.com/help?topicId=A2DJUTY13KIH2C

How would you like to advertise your book directly on Amazon.com?

That would be cool, huh?

What if you could do this on a modest budget?

Even better!

Well, now you can:

  • minimum campaign budget is $100
  • minimum bid is 2 cents
  • pay per click

But there’s a catch:

It’s only open to KDP Select authors.

I think it’s a nice benefit for enrolling in KDP Select, on top of current benefits like Kindle Unlimited.

So if you bid 2 cents, a campaign budget of $100 can net you 5000 clicks.

Higher bids are more likely to result in advertisements being shown and result in clicks. But then you get fewer clicks for your money, also.

I like that the charge is per click. You’re not charged when people see…

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KINDLE UNLIMITED

Great article from Chris McMullen about the new Kindle Unlimited Program at Amazon. Thanks for your thorough review, Chris!

chrismcmullen

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KINDLE UNLIMITED

Toward the end of July, 2014, Amazon introduced a new subscription service called Kindle Unlimited, which allows customers to read unlimited books for $9.99 (US price) per month.

  • This includes 100,000 traditionally published books in addition to 600,000 KDP Select books.
  • Most of the traditionally published books are from smaller publishers, but include some popular books such as Harry Potter.
  • Customers can borrow up to 10 different books at a time (whereas Amazon Prime allows just one borrow per month).
  • Kindle Unlimited only pays a royalty when a customer reaches 10% of the book’s length.
  • All Kindle Unlimited downloads affect sales rank, regardless of whether or not the customer reaches the 10% mark.
  • Royalties for Kindle Unlimited borrows have been as low as $1.30, down considerably from around $2 prior to Kindle Unlimited.
  • Many books receive numerous Kindle Unlimited borrows, while borrows were…

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