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It’s all about easy ways to optimize your Twitter profile and your Tweets and using Twitter for social networking, marketing your book and your website / blog.
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1. Perfecting your Twitter name
Your bio, along with your name and @name, is searchable on Twitter. This means people can type into Twitter’s search engine and find you, without even having to type the account name. With your @name, try to get the actual name of your small publishing business. Keep it short to give tweeps more space to re-tweet your content or send a DM.
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2. Use 160 characters for your bio wisely
You have only 160 characters for your bio, so make sure your description is clear and concise. Your bio should read like an elevator pitch. The first third of your profile should contain keywords related to your books. Include specific keywords that define your…